Outflows from mixed asset funds rose to £4.0 billion in 2023, up from £233 million in 2022. The Mixed Investment 20-60% shares sector bore the brunt of outflows after challenging performance in 2022, however, all the mixed investment sectors struggled to attract retail investor inflows, which is a marked contrast from the trend of the 10 years leading up to 2022 when flows averaged £7.7 billion annually. In contrast, the Volatility Managed sector remained in steady inflow through 2023, with net retail sales of £2.7 billion placing it as the best-selling IA sector for the year. Volatility managed funds typically map to the adviser risk profiling process. Less wealthy clients are often placed in a fund structure, which is cheaper because it does not include a discretionary fee, and shows a single line of stock so can be perceived as less compelling to clients than a portfolio of different funds. Even if advisers are using volatility managed funds for a specific client segment, we have seen remarkable sales consistency to the sector through a tough year for sales to the wider mixed sectors.